Believing in Yourself is a Choice, Not a Stroke of Luck.

“My success is based on persistence, not luck.” – Estee Lauder

Estée Lauder has said and done some very inspirational things in her lifetime. She was raised in a family of nine children in New York City. Her father owned a hardware store and her uncle worked in a laboratory developing beauty products. Estée studied business by helping out in the hardware store and later learned about making beauty products from her uncle.

Rozine gets a french manicure at a salon spa for her wedding

Rozine gets a french manicure at a salon for her wedding.

One day at a salon, while getting her hair done, she was asked about her flawless skin. Estée showed the salon owner her beauty cream product and how to use it. Impressed, the salon owner asked Estée Lauder to start selling her beauty products in her store. The next step for the Estée Lauder brand was Saks Fifth Avenue. Estée gained counter space for her product after persuading the executives of its potential. For forty years, she was known to make personal appearances for every product launch in new cosmetic shops.

“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” This attitude explains her success. She had an uncompromising belief in her product that led her to be a respected household name.

Was she lucky? Yes, I think so. I think it was lucky that she learned her craft from a combination of her father’s business and her uncle’s laboratory ventures. If her uncle was a mechanic, for example, she probably would not have developed skin creams and scented bath oils. She was also lucky at the salon and at Saks Fifth Avenue. Had either company not shown interest, she wouldn’t have sold in their stores.

That initial moment for success may be one of luck. Whether or not a person acts on an opportunity is a matter of initiative. Forward action, determination, devotion to your dreams, and believing in yourself leads to success. What if Estée Lauder had chosen not to show interest in her uncle’s formulas? The day at the salon would not have happened because she would not have made her own skin cream to sell. She also wouldn’t have had any product to sell to the bosses of Saks Fifth Avenue. Had she remained content for having found one salon to carry her product, she would not be selling her product in more than 120 countries. “Estée Lauder” would not be a household name.

On that note, I’d like to close with one more quote from Estée Lauder that was printed shortly after her passing in The China Daily: “If you have a goal, if you want to be successful, if you really want to do it and become another Estee Lauder, you’ve got to work hard, you’ve got to stick to it and you’ve got to believe in what you’re doing.”

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1 Comment

  1. dubintibugs dubintibugs

    […] thank you for this interesting article! =) Peace, Joy.

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